Where should we begin when it comes to discussing the European online gambling market? The European market has seen its fair share of ups and downs, but also have led the way in the introduction of games, betting styles and platforms since the inception of the industry.

We are going to speak of the European market in general terms on this page; obviously, there are some significant differences in each individual country’s approach to online gambling.

The 'Europe Online Gambling Market Growth, Trends, and Forecast (2020-2025)' report has been added to ResearchAndMarkets.com's offering. The European online gambling market is projected to grow. The European online gambling market is projected to grow, witnessing a CAGR of 9.20% during the forecast period (2020-2025). Growing hardware and software innovations and the rising popularity of.

For now, let’s review some of the essential common elements that anyone should be looking at when they are choosing an online gambling site to play from Europe.

Here Are Our Top Recommended European Online Gambling Sites:

Also on This Page

We review all the European-facing sites we can find, from the most established brands to the brightest of newcomers. Of course, every site is a little bit different, and many have restrictions depending on where you live. With that in mind, we encourage you to read our individual reviews to learn about each company in detail. To help you get started, we have compiled a list of our top 5 recommended European Gambling Sites above, which we are sure will offer you a fantastic experience.

There is no single answer to this question. With a region made up of so many different countries, it is not surprising to see that there are also various stances on online gambling. While the region is very advanced compared to North America regarding the legalities of online gambling sites, for many countries it is still a work in progress. In fact, the European gaming regulation map looks similar to that of the individual U.S. states.

In each of our individual country reports, you will get an in-depth review of that country’s regulatory environment. With the introduction of the European Union, it seemed like the collective wrote an onion about its stance on many topics, including gambling.

For the purposes of a general review let’s highlight a few in summary form:

The UK have long been operating in a regulated environment, and in fact, the Internet Gambling Act enforces the fact that to legally accept UK players, an online gambling website needs to apply for and receive a license from the Gambling Commission. This application process is rigorous, and the Gambling Commission does not look favorably at companies who have in the past accepted players from unregulated markets.

The Spanish Gambling Act was entered into law to help manage the federal oversight of regulated gambling, which was before that left up to the individual states. As a result of this legislation, operators can apply for a license that if received will allow them to legally accept Spanish players to gamble on all forms of online games.

The French also have a form of regulated online gambling, which allows licensed operators to allow sports betting, poker, and horse racing. Despite their love of card games, there is no option for obtaining a license to offer online casino games, so any operators who can provide those games in addition to poker and sports in other jurisdictions must shut them off for any players that come from France.

The Italian government looked to increase tax revenue and capitalize on the country’s love of soccer by introducing legislation to allow sports betting in the mid-2000s. This allowed anyone who acquired a license to take sports betting action either online or in a land-based retail environment. Amendments to that law over the years added other online betting options such as lottery, casino and poker and today Italians have a full range of products to select from when they are choosing an online gambling site.

Of course, all these regulations are regularly updated, so it is important that you review this page often to get the most up to date data and information. Also, even though there are a series of regulations limiting play of some or all games online depending on the country, there is no precedent for a player being prosecuted under these laws. While we cannot definitively tell you that online gambling is legal from a player perspective, it is safe to say that these governments have no current plan to curb the industry by going after every individual who bets online.

From an operator perspective, there are a few European jurisdictions where an online gambling site can get a license which will allow them to “legally” operate their companies. Of course, this license still has to mix with the individual European country laws, so this licensing actually exists as a way to protect players from shady operators stealing their money.

The four jurisdictions in Europe were an online gambling site can apply for a license are Alderney, Isle Of Man, Malta, and Gibraltar. A site does not need to acquire more than one license (although some have) and each location has its own individual benefits.

Fortunately for European players, the amount of regulation they find in the region opens the doors for all sorts of payment processing options. What this means for players is a choice to use debit and credit cards, third-party payments companies, and even Paypal to make their deposits and withdrawals.

What does this look like? Here is a partial list of third-party e-cash payments providers for the European market:

Some of these may not be available in your country, but there is no doubt that you will have heard of many of these and may even already have accounts with them, which will make your online gambling experience even easier!

Finally, when you are researching what online gambling site to play at, you should look to see if they offer games in your local currency. Most sites will offer games in Pounds or Euros, which covers a significant amount of people, however, if you are in a country with its own currency, we don’t want you to find yourself paying adverse exchange rates just to get the currency into your account. Our reviews of European-facing gambling sites outlines all the currencies that a site accepts.

Mobile Gambling in Europe

As we discussed, the European online gaming market is more mature than their North American counterparts.This is best seen in the way that Europeans gamble on their sports, especially soccer.

Allowing players to gamble from their mobile devices means that the tens of thousands of possible bettors sitting in any soccer stadium have the opportunity to place wagers on what they are watching in real time.

Online operators quickly built mobile-friendly platforms to accommodate this type of betting, and that quickly spread to all forms of sports betting. These days, European players can play all their favorite online games directly from their phones or tablets, including most casino games and poker. Each individual European country has their own laws in place, but many countries also allow for native apps to be downloaded to devices to enhance the quality of the player experience further.

Finding the Best Promotions From European Gambling Sites

When you are looking for a European online gambling site, it’s important to take into consideration what types of promotions a site offers and to make sure that their offers fit your needs. If you are a sports bettor and most of a site’s promotions are free-spin-based, for example, then we wouldn’t recommend you make a deposit. The bonuses you receive at a site are part of the value proposition that will assist in making you a profitable player over the long run.

With so many different games being offered by the biggest online gambling sites, marketing departments for these companies are working overtime to make sure all their promotional offers are attractive to any player who comes along. On top of the free chip and free bet promotions designed to reward players for creating accounts without depositing, you should be looking for the best return on your initial deposits and any loyalty programs the site offers to extend your play.

Finally, with so many countries in play, many online gambling sites tailor some promotions to be localized for specific countries. For example, you may find a poker promotion that rewards players from France only to qualify for a local live tournament or sporting event; those types of promotions offer great value as the player pool is likely much smaller than for the site’s global promotions.

What About Customer Service for All These Customers?

Customer Service can be a minefield for many online gamblers. Getting through to a live person to speak with at the time you need them can be a frustrating process, which becomes even worse when you realize that the person with whom you are speaking does not speak your language. No amount of Google translate can help in these situations; it usually makes the process slow and painful.

Most of the large online gambling sites that offer games to Europeans also provide customer service in several languages. This is usually determined by the number of players from a given country that is in the site’s database. Sometimes this specialized customer service is only available during peak hours, but in a worst case scenario you will always be able to email the site with your issue, and you will most likely receive a response back in your language.

North American online gamblers have a significant amount of envy when they see all the options Europeans have for regulated, legal online gambling.

Add in some killer promotions, and it’s entirely clear that any European that has the ability to gamble online should be able to find exactly what they are looking for to suit their needs.

DUBLIN--(BUSINESS WIRE)--Nov 13, 2020--

The “Europe Online Gambling Market - Growth, Trends, and Forecast (2020-2025)” report has been added to ResearchAndMarkets.com’s offering.

The European online gambling market is projected to grow, witnessing a CAGR of 9.20% during the forecast period (2020-2025).

Growing hardware and software innovations and the rising popularity of casino and sports betting gambling, along with enhanced internet penetration, are expected to drive the growth of the European online gambling market.

The dominating players have been focusing on mergers over the past few years, primarily to increase their stake in the market and to improve profit margins. For instance, Paddy Power PLC and Bet fair PLC merged to form Paddy Power Betfair PLC.

In order to gain a competitive advantage and compete with the established players, companies are developing innovative offerings in the region. For instance, in April 2019, one of the UK’s leading casino companies, 888 Holdings, had signed up a new gaming partnership with software maker, Microgaming.

Key Market Trends

Desktop Devices Holding The Major Share

Online gaming started on desktop computers, and many online casinos still focus most of their development on making sure that players get a smooth and well-presented user-interface experience. Desktops and laptops are considered to be the most convenient devices for online gambling owing to their bigger screen size. This factor provides the gamer with the ultimate online gaming experience.

One of the major benefits of using the desktop as an option to play online casino is that the number of mobile casino games on offer is significantly fewer than desktop gaming. Moreover, some of the mobile casino games only offer a few selections of the deposit options as compared to a desktop site. However, rising penetration of smartphones, owing to its convenience, is affecting the growth and demand for the gambling market operated through desktops/laptops.

United Kingdom Leading The Market

Sports betting in the United Kingdom is provided by the private sector and is conducted within a very competitive market. Online gambling is legal and regulated in the country by the Gambling Commission, which was formed by the Gambling Act of 2005. Online poker, sports betting, casino games, bingo, and lottery-style games all fall under the purview of the Gambling Commission.

As per the data published by OfCom (The Office of Communications, United Kingdom) in 2015, 6% of the users aged between 25-34 and 45-54 years engaged themselves in online gambling at least once in every three months. The second highest age group was between 16 and 24 years, which accounted for 4%. Rizk Casino, 888 Holdings, Casumo Casino, bet365, and LeoVegas are some of the prominent players operating in the UK online gambling market.

Competitive Landscape

Bet365, 888 Holdings Plc, GVC Holdings PLC, Kindred Group PLC, William Hill PLC, and Betsson AB are some of the major players having a significant presence across Europe. nMany online gambling companies rely on third-party providers, such as Playtech, for software solutions. However, some companies choose to backward integrate with technology providers.

For instance, 888 Poker heavily invested in developing its own software and online gaming technology, primarily not to rely on suppliers. Similarly, William Hill, a bookmaker company located in the United Kingdom, was focused on backward integration, and thus, acquired Grand Parade, a software development company, in 2016.

Key Topics Covered:

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Drivers

4.2 Market Restraints

4.3 Porter’s Five Force Analysis

5 MARKET SEGMENTATION

5.1 By Game Type

5.1.1 Sports Betting

5.1.1.1 Football

5.1.1.2 Horse Racing

5.1.1.3 E-Sports

5.1.1.4 Other Sports

5.1.2 Casino

5.1.2.1 Live Casino

5.1.2.2 Baccarat

5.1.2.3 Blackjack

5.1.2.4 Poker

5.1.2.5 Slots

5.1.2.6 Other Casino Games

5.1.3 Lottery

5.1.4 Bingo

5.2 By End-use

5.2.1 Desktop

5.2.2 Mobile

5.3 By Geography

6 COMPETITIVE LANDSCAPE

6.1 Most Active Companies

6.2 Most Adopted Strategies

6.3 Market Share Analysis

6.4 Company Profiles

6.4.1 Betsson AB

6.4.2 888 Holdings PLC

6.4.3 The Stars Group Inc.

6.4.4 The Kindered Group

6.4.5 GVC Holdings

6.4.6 William Hill PLC

6.4.7 Bet365 Group Ltd

6.4.8 LeoVegas AB

6.4.9 Flutter Entertainment

Online Gambling Market Europe Today

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information about this report visit https://www.researchandmarkets.com/r/yna583

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KEYWORD: EUROPE

European Online Gambling Market Size

INDUSTRY KEYWORD: CASINO/GAMING ENTERTAINMENT

SOURCE: Research and Markets

Copyright Business Wire 2020.

PUB: 11/13/2020 07:53 AM/DISC: 11/13/2020 07:53 AM

Online Gambling Market Europe 2020

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